Do you know the 6 taboos of medical device sales communication?

There must be art in communication and skill in speaking. If the sales in the conversation do not know the taboo, will cause failure; Not knowing what is appropriate creates stagnation. The author summed up the "six taboo" of sales consultant speaking from some sales failure cases for your reference.

A taboo: rude questioning, make customers disgusted

When communicating with customers, sales consultants should understand and respect the thoughts and views of customers, and know that people have their own needs and ideas, and they cannot force customers to buy your products. Customers do not buy your products, have their own considerations, sales consultants must not take a questioning way to talk with customers.

The sales consultant must remember: if you want to win the favor and admiration of the customer, do not ask the customer.

Second taboo: command instructions, let the customer think you are too proud

When the sales consultant talks with the customer, smile and show a little, the attitude should be kind, speak softly, the tone should be soft, and the tone should be taken to consult, negotiate or consult the tone of communication with the customer, and must not use the tone of command and instruction to talk with the customer.

People have self-knowledge, sales consultants to understand your position in the heart of the customer, you need to always remember one - you are not the leader of the customer, you have no right to point the finger at the customer, give orders or instructions, you are just a product sales consultant.

No. 3: Speak frankly and embarrass the customer

Customers vary, their knowledge and opinions are not the same, sales consultants in the communication with customers, if the customer is found in the understanding of the wrong place, do not point out directly, said he is not that it is not right. In general, people are most afraid of losing face and embarrassment in front of everyone, and sales consultants should not speak too frankly, outspoken is not always a good thing.

Four taboo: face to face criticism, resulting in customer resentment

When the sales consultant communicates with the customer, if he finds that he has some shortcomings, do not criticize and educate him face to face, let alone loudly accuse him. It is important to know that criticism and blame will not solve any problems, but will only cause resentment and antipathy of the other party. When talking with customers, we should use more thank words and praise words, less criticism and blame words, we should grasp the scale of praise and criticism, praise properly and criticize skillfully.

Five taboo: gushes, let the customer have no chance to speak

Sales consultants talk with customers, is the process of exchanging ideas with customers, this communication is two-way, not only sales consultants themselves to say, but also to encourage customers to speak, through what customers say sales consultants can understand the basic situation and real needs of customers. Sales consultants should avoid "singing a one-man show" and do not give customers the opportunity to speak.

Six taboo: cold words, so that customers can not participate in it

When the sales consultant talks with the customer, the attitude must be enthusiastic, the language must be sincere, and the speech and behavior must reveal the true feelings. As the saying goes, "He who touches the heart will forget himself." This "love" refers to the true feelings of the sales consultant, only with your own true feelings in exchange for each other's emotional resonance.

In conversation, cold will inevitably bring cold, cold will certainly bring business failure, sales consultants should avoid cold words.